Our Story
We didn’t set out to start a wellness brand.
We started where so many parents start: looking for something that might help.
Something for the busy brains, the morning chaos, the screen-time battles, the restless nights, the constant mental load and that feeling that everyone in the house is running a little too close to the edge.
At first, we were looking for our kids. Then we realised we were looking for ourselves too.
The Search
When we started looking, we found a lot of options but not many that gave us complete confidence.
The adult supplement aisle felt overwhelming. Capsules. Powders. Big claims. Long ingredient lists. Products that didn’t always feel right for kids, teens or our family routines.
The children’s section often felt too young, too cartoonish or too few ingredients to really make a difference.
And then there were products made overseas or simply packed in Australia, with ingredient lists, dosages and manufacturing details that didn’t always give us the peace of mind we were searching for.
We kept thinking: Surely there has to be something better for families like ours?
The Frustration
We know what it’s like to be looking for support for your child while also feeling completely stretched yourself.
How do you help regulate an overwhelmed child when your own system feels overloaded too?
That question sat at the heart of Healthipop's creation.
We partnered with experienced Naturopaths, Formulation Specialists and Nutritionists who understand ingredient selection, family routines and the real-life pressures facing parents, kids and teens today.
We chose Australian manufacturing because we wanted to stay close to the process, understand every decision and create something we could stand behind with confidence.
Not a long list of trendy extras.
Not an overseas product in pretty packaging. Not something that feels too clinical, too childish or too hard to stick with.
Just carefully selected ingredients, expert guidance and a simple daily ritual made for busy brains and overwhelmed nervous systems.
The Gummy
Because we’ve lived the capsule refusals, the powders left in the sink, and the “I forgot to take it” routine too.
A gummy felt simple.
No mixing. No swallowing capsules. No daily negotiation.
Just two tropical fruit gummies after breakfast, a small, easy ritual for busy mornings.
AVAILABLE NOW
Meet Anxipop
For the child who feels everything. The teen who can’t switch off. The mum who is holding it all together.
Modern life is overstimulating everyone in the house.
Anxipop makes daily support simple: two tropical fruit flavour gummies after breakfast, made in Australia and Naturopath Formulated with carefully selected ingredients for busy brains and overwhelmed nervous systems.
No capsules. No powders. No daily battle.