THE HEALTHIPOP APPROACH
Real ingredients. Proper serves. No shortcuts.
The natural health aisle is full of products that look great on a label and underdeliver in the serve. We built Healthipop the other way around.
Every formulation leads with one standout, clinically studied active at the serve used in emerging research. Reviewed by an expert panel of Naturopaths, Nutritionists and Formulation Specialists.
Manufactured in Australia, to Australian standards. And put into a gummy your teen will actually take.
Three non-negotiables. No exceptions.
If it doesn’t fit into real family life, it doesn’t matter how good it sounds.
Healthipop is made for busy mornings, big feelings, screen-heavy days and overwhelmed nervous systems, including the parents trying to hold it all together.
Every product we create has to pass three tests: quality ingredients, Australian-made standards and a daily ritual people will actually use.
THE HEALTHIPOP EXPERT PANEL
Three experts. One shared mission.
We built the Healthipop expert panel to bring both lived experience and professional insight to everything we create.
Our panel includes experts across formulation, naturopathy and teen wellbeing, each bringing a thoughtful lens to the products, rituals and education we share.
Together, they help guide our ingredient choices, product development and everyday wellbeing content, so what we create feels considered, practical and made for real life.
Naturopath and Master Medi-Herbalist
Sarah F.
Sarah is a Naturopath, Master Herbalist and Registered Nurse with more than 25 years’ experience supporting families through nutrition, herbal medicine and everyday wellbeing.
Sarah has worked with over 8,000 clients at her practice - Balanced Health, is a certified Medi-Herb Master Herbalist, a Teaching Associate at Southern Cross University and the 2025 winner of the Natural Therapist Medal.
As both a practitioner and a Mum, Sarah brings clinical insight, practical guidance and real-life understanding to the Healthipop Expert Panel.
Psychotherapist and Teen Counsellor
Natalie D.
Natalie has spent more than 8 years supporting teenagers and families through the everyday realities of growing up, big feelings, school pressure, social stress and everything in between.
The founder of Back to Basics Counselling, a session Lecturer at Christian Heritage College and brings deep, practical insight into how teens think, feel and communicate. Natalie helps guide Healthipop’s wellbeing content so it feels emotionally safe, age-aware and genuinely useful for families.
Formulation Specialist and Naturopath
Anna B.
Anna is the formulation specialist behind Anxipop and one of the key experts guiding what goes into every pouch. With more than 20 years’ experience across product development and clinical trials, she brings the depth we needed to create something considered from the very beginning.
As former Head of Technical Product Development at Blackmores and founder of Well Founded, Anna helps guide our ingredient choices, serve sizes and formulation decisions so every Healthipop product is made with care and purpose.
WHAT'S INSIDE ANXIPOP
Three ingredients. Each with chosen purpose.
Anxipop is built around three carefully selected ingredients: Saffron extract, Passionflower extract and Lactobacillus gasseri CP2305 postbiotic.
Each one has a clear role in the formula and has been included at a considered daily serve, no long list of “just because” extras, and no sprinkles added just to look good on a label.
Here’s what’s inside, why it’s there and how it fits into the Anxipop daily ritual. ✨
Saffron 🌸
The hero ingredient for busy brains
What is it?
Saffron extract comes from the Crocus sativus flower, one of the world’s most precious botanicals. Its naturally occurring compounds, including Crocin and Safranal, the parts researchers pay close attention to when studying Saffron and emotional wellbeing.
Why it's in Anxipop?
Saffron is the ingredient we kept coming back to. It has been studied for its role in supporting mood, emotional wellbeing and a more balanced response to everyday stress, which made it a natural fit for busy brains navigating full days, big feelings and everything in between.
Why the amount matters!
Each daily serve of Anxipop contains 28mg of quality Saffron extract. That matters because many products add popular ingredients just to feature them on a label. We didn’t want a token sprinkle. We wanted a meaningful daily serve that reflects the amount used in published saffron research.
Passionflower 🌿
The calming herb that earned its place.
What is it?
Passionflower is a traditional botanical known for its gentle calming qualities. Long used in soothing teas, tonics and herbal practice, Passionflower has earned its reputation as a plant people reach for when life feels loud and the nervous system needs support.
It’s not a flashy ingredient. It’s a time-honoured herb with a quiet kind of power.
Why it's in Anxipop?
Traditionally used to support relaxation and ease nervous tension, Passionflower sits beautifully alongside Saffron in a daily ritual for busy minds. It’s the ingredient that helps round out the formula, not overpowering, just a time-honoured herb chosen for the moments when the day feels loud and the nervous system needs support.
Why the amount matters!
Each daily serve of Anxipop contains 100mg of Passionflower extract, equivalent to 1,000mg dry herb.
Not a garnish. Not a marketing sprinkle. A purposeful botanical serve chosen to complement Saffron and support the calm-start ritual we built Anxipop around.
Lactobacillus gasseri 🦠
Theheat-treated Postbiotic with purpose.
What is it?
Lactobacillus gasseri CP2305 is a heat-treated postbiotic developed through Japanese fermentation science.
Unlike a live probiotic, a postbiotic does not need to survive the digestive system to do its job. It is heat-treated, stable and included for its role in supporting a healthy gut environment.
And when you’re creating a product for busy brains, the gut is a smart place to start.
Why it's in Anxipop?
We chose CP2305 because calm support should not stop at the brain.
The gut and brain are deeply connected, and research continues to explore how the gut environment may play a role in mood, stress response and everyday wellbeing. CP2305 brings a modern postbiotic layer to the Anxipop formula, sitting alongside saffron and passionflower to support the daily ritual from a different angle.
Why postbiotic, not probiotic?
Each daily serve of Anxipop contains 20mg of Lactobacillus gasseri CP2305.
Postbiotics are more stable than live probiotics, which means we can include them in a shelf-stable gummy without refrigeration. The benefit reaches your teen reliably, every single morning, in a gummy they'll actually take.
COMING SOON
'Sleepipop' 💜
For busy brains that don’t know when to call it a night.
When the day has been full, the screens have been loud and the nervous system still feels switched on, bedtime can feel like a battle.
Sleepipop is our next nightly ritual, created for the brains that need help winding down, softening the day and easing into rest.
We’re not giving too much away just yet… but trust us, this is one you’ll want in the night-time routine.
Sleepipop is coming soon... 💜